Silvertone and Airline econo-models
Posted: Wed Jul 15, 2026 2:40 pm
Many of these "store-branded" consoles were smaller, lighter and generally favored popular styles offered via catalogs with credit terms that helped many folks afford this popular item.
I have had one of each in my shop, successfully servicing (restoring operation) them economically. Considering their simplicity the resale value is tied to MCM furniture preferences and these two were lookers. My customer who sells fashionable furniture wanted these two done as well as a Zenith Z940, which he knows is several times better than these as I did two other Zs for him.
Operators manual, schematic and parts list was included, the units looked as if they were barely used and just kept clean. These are summat adequate performers at best, yet all USA parts, hardwood cabinets, limited jewelry-plastics and not veneered particleboard.
Silvertone's 528-prefix chassis were made by Warwick Electronics, Syntronic changers by Crescent. I was often fooled into thinking Sears electronics was made by RCA as a kid-tech.
I rarely saw Airline, made by Wells-Gardner and sold at Montgomery Ward. A few Truetone, sold at Western Auto, Bradford sold at WT Grants, among others. Other parts of the country saw different store brands yet many were similarly spartan, though many of those stores ALSO sold certain models of Magnavox, Zenith and others. Furniture stores sold the more expensive models of those brands.
I have had one of each in my shop, successfully servicing (restoring operation) them economically. Considering their simplicity the resale value is tied to MCM furniture preferences and these two were lookers. My customer who sells fashionable furniture wanted these two done as well as a Zenith Z940, which he knows is several times better than these as I did two other Zs for him.
Operators manual, schematic and parts list was included, the units looked as if they were barely used and just kept clean. These are summat adequate performers at best, yet all USA parts, hardwood cabinets, limited jewelry-plastics and not veneered particleboard.
Silvertone's 528-prefix chassis were made by Warwick Electronics, Syntronic changers by Crescent. I was often fooled into thinking Sears electronics was made by RCA as a kid-tech.
I rarely saw Airline, made by Wells-Gardner and sold at Montgomery Ward. A few Truetone, sold at Western Auto, Bradford sold at WT Grants, among others. Other parts of the country saw different store brands yet many were similarly spartan, though many of those stores ALSO sold certain models of Magnavox, Zenith and others. Furniture stores sold the more expensive models of those brands.